About Us

Our vision

An accelerated transition for farms to climate-positive businesses, with healthy soils, rich in wildlife, and with well-managed water resources. Farms will produce healthy, nutritious food, underpinned by resilient, financially successful and sustainable businesses.

Farmers and growers are empowered to take action. They will be innovative, well respected and attract a diverse range of people to work in the industry.

What We Do

We work to enable a diverse farming and food sector that is part of the climate and nature solution. We empower businesses to thrive with positive environmental and social impacts, underpinned by our evidence, expertise and respect.

Alongside our free Farm Carbon Calculator and Toolkit for farmers, we run various projects covering:

• The annual Soil Farmer of the Year and Carbon Farmer of the Year competitions.
• Peer-to-peer training and learning events on whole-farm and soil carbon footprinting;
• Farmer outreach and support projects;
• Bespoke advice and action planning with farmers, landowners and companies, centred around measuring and improving soil health, greenhouse gas emissions and other ecosystem services;
• Professional training on greenhouse gas emissions, carbon and climate change mitigation in agriculture.
• Partnerships with research institutions to further our understanding of soil carbon sequestration and best practice protocols for measurement, reporting and verification.
• Bespoke software integrations with supply chains and tech platforms through our Calculation Engine API.

Who We Work With

We work with a range of organisations, large and small, delivering training and advice. This includes individual farms and estates, food and agricultural companies, as well as software and technology providers. Some recent clients and funders include:

Our Mission & Values

Our mission is to provide world-leading practical and impact-led solutions to farmers, growers, land managers and their customers, to support the transition to climate-positive and resilient food production systems.

Our core values guide everything we do: they are to be Collaborative, Practical, Empathetic and Science-driven. As a team, we also aim to utilise our skills and expertise as thought leaders to enhance industry understanding of the interaction between climate, nature and agriculture.

Our Approach and Commitment

Our farmer-centric and farmer-led approach focuses on providing tools and advice to reduce farm carbon footprints and support nature recovery. 

Despite the rising interest in farm and soil carbon, it is still a complex and emerging topic for farmers and organisations to understand and navigate. Especially when shifting management practices, and assessing the impact on the wider business, in addition to carbon performance.

In every project we do, we make it our mission to:

• Provide a practical, scientifically robust and accurate approach.
• Produce guidance and other outputs that are high-quality, accessible and easy-to-understand.
• Stay focused and committed to supporting farmers to understand and take action on their greenhouse gas emissions.
• Work collaboratively and creatively with others, striving for clear and consistent communication in our projects.
• Aim for the highest levels of accuracy and integrity in our work. We carry out our research and analysis in an objective and impartial way; giving a fair and balanced report of our findings.

Our History and How We’re Organised

Founded in 2009 as a Community Interest Company, we started as a vehicle for farmers to connect with other farmers to reduce their greenhouse gas emissions. At the time, there was no farmer-led organisation providing practical support for farmers on the subject of climate change – or providing a clear farmer-informed platform on the importance and urgency of responding to it.

Since then, we’ve grown into a trusted organisation, working with thousands of farmers and research partners to deliver practical, positive projects that support decarbonisation and farm business resilience. Learn more about our history here.